Amazon Big Brother patent knows where you’ll go

 from cbsnews.com

Amazon Big Brother patent knows where you’ll go

By Erik Sherman
December 14, 2011 8:08 AM
Location tracking has become a hot privacy issue. Google (GOOG), Apple (AAPL), and Microsoft (MSFT) have all stepped into massive PR messes over the question. Now there’s a new entry: Amazon (AMZN).

A patent, made public last week, covers a system to not only track, through mobile devices (Kindle, anyone?), where individuals or aggregated users have been, but determine where they’re likely to go next to better target ads, coupons, or other messages that could appear on a mobile phone or on displays that individuals are likely to see on their routes. The system could also use someone’s identity to further tailor the marketing according to demographic information. . . . continue

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